Heja Logo
Client:

Sportion Media Group

Project:

Product Design

Role:

Full process, From Research to UX & Design

The new way sports teams manage and message parents, players & coaches.

The new way sports teams manage and message parents, players & coaches.

Heja is a sports app to truly solve communication within youth teams. Catered to helping parents, coaches and players stay up to date on who is coming and where to go as well as creating a space to build upon team culture.

Background & Method

The companies current product laget.se is the strongest provider in the Swedish market for sports teams and was recently adjusted and released for the international market (teamlr.com). But the research was indicating that app like WhatsApp and Facebook groups were starting to get stronger also within sports teams. To make sure we were ready for the future we did a mental exercise around "Who would kill our company?" and figure out why would they succeed.

Insights

From our research, we identified 3 main areas that sports clubs and teams struggle with. Digging deeper into these insights we started working on an updated product vision and plan for our current platforms. Building a smarter more useful product for our users. Making the experience more flexible but also to gain a clearer focus and stronger value. We also mapped out the strongest need within teams, the importance of a great communication tool.


3 Problems to Solve

 1. Communication

Providing a space for efficient internal communication. Solve scheduling issues & help build a positive team spirit.

2. Marketing

Giving clubs a space to showcase their activities & sponsors. Showing off that they are attractive to new recruits as well as keeping fans in the loop.

3. Administration

Helping clubs handle all of the administrative tasks of keeping track of memberships, invoicing & handling government grants.

Heja_research_survey_big

Surveyed current users about how they communicate and handle team-related issues.

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Carried out user interviews via phone, online as well as on location.

Initial sketches of how a the old product could evolve

Started out building a future vision for the current product and exploring how it could be implemented.

Heja_vision_v1_creategame

Exploring different ways to take the current product. 1st of 3 variations of the same feature.

Heja_vision_v2_creategame

Exploring different ways to take the current product. 2nd of 3 variations of the same feature.

Heja_vision_v3_creategame

Exploring different ways to take the current product. 3rd of 3 variations of the same feature.

 We found out through conducting both internal research as well as user research that it would be a fast-paced app that solved the core problem of scheduling and communication that would be our biggest threat.

 We found out through conducting both internal research as well as user research that it would be a fast-paced app that solved the core problem of scheduling and communication that would be our biggest threat.

Coach problem quote

I need to be able to reach out to everyone and know that all recipients really have received the information.

Team member problem quote

The need to sort all of the information. It's hard to know where I need to look for information and if I need to respond or not.

After discussing possible ways forward we decided to launch a new product, only focusing on the biggest issue.

After discussing possible ways forward we decided to launch a new product, only focusing on the biggest issue.

Scoping & Prototyping

Bringing the three problem areas down to just focusing on creating a great solution for internal team communication was a tough decision. Now began the real work of boiling this issue down to a focused product that really works for our users. The initial research gave some insights into what features were needed. Luckily having access to the old product we had a lot of additional information and a good starting point when going out talking to users. We started prototyping with wireframes and testing solutions. We eventually narrowed it down to 4 features for the MVP. 

Team message board, for sharing team-wide content like photos and other social posts. A calendar, for scheduling activities and with RSVP to know who can make it or not. Chat, for one to one communication, so that you easily can reach out without sending notifications to the whole team. A code based invitation system, to simplify for team managers, not forcing them to gather and keep track of email addresses.

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Early Prototypes

Initial wireframe prototypes to test and prove the concept among stakeholders

First quick prototype testing of a visual style

Higher definition prototype to test out features on users and structure

Defining a Style

While we cleared out the base features the exploration of finding a visual style started. We tried out a few different versions but ultimately ended up with a fresh and friendly illustrated style that worked well in communicating with youth teams. Stepping away from the image heavy styles of the rest of the industry. 

Sketching Styles

iPhone 6 Copy 4
iPhone 6 Copy 12
Get started
Intro Copy
iPhone 6 Copy
Landing
Heja_Iteration

Iteration of the schedule view.

Heja_initial design sketch
Screen Shot 2018-02-28 at 11.01.14
IMG_0513
IMG_0520
IMG_0524
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IMG_0539

Current visual style.

Want to know more?

Contact me

Get in touch on messenger or send me an email and I'd be happy to talk more about how we worked and why we created Heja.

Visit heja.io

Take a look at the heja.io website or check the app out on one of the app stores by searching for "Heja".

Want to have a chat?

Currently a UX Designer at Studio Kraftwerk & Achtung in Amsterdam. 2x Hyper Island alumni from the Design Lead and Digital Media Creative programs.

Previously working as a Product Designer for Sportion Media Group, the company building products for smoother sports management: laget.se/teamlr.com and Heja