Sportion Media Group
Full process, From Research to UX & Design
The companies current product laget.se is the strongest provider in the Swedish market for sports teams and was recently adjusted and released for the international market (teamlr.com). But the research was indicating that app like WhatsApp and Facebook groups were starting to get stronger also within sports teams. To make sure we were ready for the future we did a mental exercise around "Who would kill our company?" and figure out why would they succeed.
From our research, we identified 3 main areas that sports clubs and teams struggle with. Digging deeper into these insights we started working on an updated product vision and plan for our current platforms. Building a smarter more useful product for our users. Making the experience more flexible but also to gain a clearer focus and stronger value. We also mapped out the strongest need within teams, the importance of a great communication tool.
Providing a space for efficient internal communication. Solve scheduling issues & help build a positive team spirit.
Giving clubs a space to showcase their activities & sponsors. Showing off that they are attractive to new recruits as well as keeping fans in the loop.
Helping clubs handle all of the administrative tasks of keeping track of memberships, invoicing & handling government grants.
Surveyed current users about how they communicate and handle team-related issues.
Carried out user interviews via phone, online as well as on location.
Started out building a future vision for the current product and exploring how it could be implemented.
Exploring different ways to take the current product. 1st of 3 variations of the same feature.
Exploring different ways to take the current product. 2nd of 3 variations of the same feature.
Exploring different ways to take the current product. 3rd of 3 variations of the same feature.
Coach problem quote
Team member problem quote
Bringing the three problem areas down to just focusing on creating a great solution for internal team communication was a tough decision. Now began the real work of boiling this issue down to a focused product that really works for our users. The initial research gave some insights into what features were needed. Luckily having access to the old product we had a lot of additional information and a good starting point when going out talking to users. We started prototyping with wireframes and testing solutions. We eventually narrowed it down to 4 features for the MVP.
Team message board, for sharing team-wide content like photos and other social posts. A calendar, for scheduling activities and with RSVP to know who can make it or not. Chat, for one to one communication, so that you easily can reach out without sending notifications to the whole team. A code based invitation system, to simplify for team managers, not forcing them to gather and keep track of email addresses.
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Initial wireframe prototypes to test and prove the concept among stakeholders
First quick prototype testing of a visual style
Higher definition prototype to test out features on users and structure
While we cleared out the base features the exploration of finding a visual style started. We tried out a few different versions but ultimately ended up with a fresh and friendly illustrated style that worked well in communicating with youth teams. Stepping away from the image heavy styles of the rest of the industry.
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Previously working as a Product Designer for Sportion Media Group, the company building products for smoother sports management: laget.se/teamlr.com and Heja