William Hollowell

William Hollowell

Concept development & UX Design

I'm a digital creative based in Amsterdam. Passionate about building great experiences driven by design and technology.


Solving Sports Communication

Product Design: Heja for Sportion Media Group

Bringing sports teams into the 21st century. Away from clunky email lists and WhatsApp groups. Solving problems specifically for coaches, parents & team members.

I worked on initial research, concept development as well as working on creating an MVP where I had responsibility for UX and Art Direction.


Evolving the brand from startup to stable company.

Branding: Relationdesk

Evolving Relationdesk, taking them from a startup to a stable company. From prototype to a brand with strong values and clear tone of voice. The start of a design system. I worked on strategy as well as visuals during the rebranding process.


Creating a better experience of living in a smart home.

Service Design: Home Connect for BSH Hausgeräte

Mapping out the whole user journey from the decision to buy new whitegoods through in-store experience to installation and use. We helped Bosch Siemens find value in the smart home and tackle pain points along the way. I worked with mapping the user journey pain points and concept development on solutions.


Making the annual report more engaging.

Product Design: Annual Report for Volkswagen

Navigating Volkswagen with an interactive annual report. Showcasing the wide portfolio of Volkswagen Group and the key factors of its work each year. I worked on some icons and assisted in UX of navigation patterns for the first incarnation 2012. The project is still updated from year to year, nearly identical.


Showcasing Craftmanship.

Exhibithion: Timewriter II for Mont Blanc

Mont Blanc wanted to show off their new Timewriter II watch, the only mechanical watch that could measure 1/1,000th of a second with a frequency of only 50 Hz. We delivered 4 concepts to bring out the magic of a millisecond, something that can be hard to grasp normally. I worked as a part of the new client pitch team at AKQA.

To learn more talk to me

Design philosophy

Crafting great experiences can be hard. And it is easy to dive into the 'what' before looking at the 'why'.

I believe to truly solve problems and deliver delightful experiences we must find solid footing in the needs of all stakeholders. Both users and organization.

In practice, this means that I use analytics and user tests to form insights. I love using this to bring brands and user experiences to life. It's not just about making something pretty anymore.


About Me

William Hollowell an American/Norweigan that grew up in Sweden in a little red house. 90's kid that experienced the start of the internet boom and knows the pain of a parent lifting the phone while on a 56k modem. Passionate about traveling to experience new cultures and nature. Entrepreneur and 2x Hyper Island student.

Want to have a chat?

Currently a UX Designer at Studio Kraftwerk & Achtung in Amsterdam. 2x Hyper Island alumni from the Design Lead and Digital Media Creative programs.

Previously working as a Product Designer for Sportion Media Group, the company building products for smoother sports management: and Heja